Brands are developing and breaking artists, while marketing products and services. A view into who is making these deals and the impact on artists’ careers. Preceded by a talk from MaryLeigh Krasniewicz, Executive Director at Trendera - a trend forecasting and market research company focused on collection and analysis of the cultural and behavioral insights of today’s most sought-after consumer groups. She'll be speaking about trends that are driving young consumers today, from new behaviors (like Constant Beta) to new technology hubs (like Kickstarter), as well as what brands and marketing they are responding to.
